Google offers two advertising programs:
AdWords for advertisers;
AdSense for Web publishers
AdWords reaches people actively looking for information related to the product or services offered by your
business and sends targeted visitors directly to your Web site.
AdSense delivers ads targeted to content pages and when Google WebSearch is added to the site, AdSense also
delivers targeted ads to search results pages.
Get your hands on the AdSense Master Plan. This is a
$47 value and worth the price of this package alone.
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